Mary Shelleys Frankenstein Essays - 1528 Words

Mary Shelley’s novel Frankenstein is a Gothic novel that contains two genres, science fiction and Gothicism. The novel is a first person narrative that uses a framing technique, where a story is told within a story. Shelley gives the book a distinctive gothic mood tone by the use of her chosen setting which is dark and gloomy, by doing this it reflects the hideousness of the creature; the point of views helps towards the realism of the novel; and characterization able the reader to interact with the characters and feel sympathy or hatred towards each one. To entice the readers into her suspenseful novel Shelley uses foreshadowing. The narrative structure shows a wide range of perspectives rather than just one, by doing this it provides the†¦show more content†¦These letters include details about his journey and Victor Frankenstein’s biography, which is aimed at his creation, the creature. This epistolary style adds realism to the story as it provides different viewpoints and multiple narratives that show the story from differing angles. The framing technique adds validity to the novel. Walter remains as the narrative voice throughout. This technique follows Gothic conventions where ‘one story often nests within another and large sections of the narrative are set out as a tale told by one character to another’. (p63 The Realist Novel) There are several other Gothic conventions that Frankenstein follows, such as the novel being ‘discontinuous and involuted’ and containing the ‘effects of guilt and shame’. (p63 The Realist Novel) Walton’s second letter shows the reader his sense of loss and loneliness, as he has no friends aboard the vessel. It is at this point where the reader first feels sympathy. The reader sympathises with Walton, as we know how it feels to have no one to interact with. However, Walton’s search for companionship is short as he comes across Victor Frankenstein on hisShow MoreRelatedMary Shelleys Frankenstein1689 Words   |  7 PagesGreat Expectations Fathers and Son, Frankenstein. The novel I have chosen to discuss is Frankenstein. Written in 1818 by Mary Shelley, Frankenstein is classified as a gothic novel, however, Shelly uses both realist and non-realist techniques. I will be looking at her reasons for writing the novel and what influenced her, as well as the realist and non-realist techniques used. I will be looking at some of the contemporary social issues that affected Shelley’s life at the time she wrote her novelRead MoreMary Shelleys Frankenstein1179 Words   |  5 Pagesbecome determined to perfect at what they do. They eventually become tragically doomed through creating their own individual moral codes by struggling with their internal battles within their minds. Mary Shelley presents us the first persona of a romantic hero through Victor Frankenstein in her book Frankenstein. Shelley fabricates Victor as the main narrator throughout the book, along with Captain Walton and the creature, which Victor creates. Another hero during the Romant ic era is the Ancient MarinerRead MoreMary Shelleys Frankenstein Feminism1429 Words   |  6 PagesRobert Youshock Prof. Matthew Gerber HIST 1012 10/19/18 Mary Shelley’s Frankenstein: Feminism before it was mainstream? Writing a paper on the topic of Frankenstein days before Halloween might give you the wrong idea- lets clear something up straight away Frankenstein is the doctor not the monster and the monster doesn’t have a name (which we later learn is mildly important to the story). You see, Mary Shelley’s Frankenstein is arguably a story of creation, murder, love, and learning amongst manyRead More Mary Shelleys Frankenstein Essay929 Words   |  4 PagesMary Shelleys Frankenstein The characterization of Victor’s creature, the monster, in the movie although somewhat dramatically different from Mary Shelley’s portrayal in the novel Frankenstein also had its similarities. Shelley’s views of the monster were to make him seem like a human being, while the movie made the monster out to be a hideous creation. The creature’s appearance and personality are two aspects that differ between the novel and movie while his intellectual and tender sidesRead More Mary Shelleys Frankenstein Essay1312 Words   |  6 PagesMary Shelleys Frankenstein In order to illustrate the main theme of her novel â€Å"Frankenstein†, Mary Shelly draws strongly on the myth of Prometheus, as the subtitle The Modern Prometheus indicates. Maurice Hindle, in his critical study of the novel, suggests, â€Å"the primary theme of Frankenstein is what happens to human sympathies and relationships when men seek obsessively to satisfy their Promethean longings to â€Å"conquer the unknown† - supposedly in the service of their fellow-humans†. ThisRead More Mary Shelleys Frankenstein Essay1622 Words   |  7 PagesMary Shelleys Frankenstein Nineteen-year-old Mary Shelley didn’t know when she began it that her â€Å"ghost story† would become an enduring part of classic literature. Frankenstein is an admirable work simply for its captivating plot. To the careful reader, however, Shelley’s tale offers complex insights into human experience. The reader identifies with all of the major characters and is left to heed or ignore the cautions that their situations provide. Shelley uses the second person narrativeRead MoreEvil in Mary Shelleys Frankenstein1462 Words   |  6 PagesMary Shelleys Frankenstein is very much a commentary on the Enlightenment and its failure to tame the human condition through reason. The human condition can be defined as the unique features which mold a human being. The creature is undoubtedly a victim of this predicament. He grapples with the meaning of life, the search for gratification, the sense of curiosity, the inevitability of isolation, and the awareness of the inesca pability of death. These qualities and his ceaseless stalking of hisRead MoreEssay on Mary Shelleys Frankenstein1643 Words   |  7 PagesMary Shelleys Frankenstein In 1818 a novel was written that tingled people’s minds and thrilled literary critics alike. Frankenstein was an instant success and sold more copies than any book had before. The immediate success of the book can be attributed to the spine-tingling horror of the plot, and the strong embedded ethical message. Although her name did not come originally attached to the text, Mary Shelley had written a masterpiece that would live on for centuries. Read MoreMary Shelleys Frankenstein Essay1086 Words   |  5 Pages Mary Shelley wrote the book Frankenstein sometime in the 1810s. She was born in London in 1797 (Biography). Her mother was an author of prime literary stock who was trying to encourage women to pursue their ideas and strive to earn the status as equals. The Scientific and Industrial Revolutions that were taking place around Mary Shelley certainly influenced her while she was writing the book. The creation of machines and experiments at the time made people wonder what the limit of human technologyRead MoreMary Shelleys Frankenstein Essay846 Words   |  4 Pages Shelley’s Frankenstein does an excellent job at demonstrating the ideas and accomplishments of the enlightenment period. Shelly expresses these ideas and thoughts through the character of Victor Frankenstein who is an aspiring scientist seeking an intellectual challenge. Victor Frankenstein live s his hometown of Geneva and leaves in quest of a valued education in Ingolstadt. When Victor arrives at college he is lonely and finds himself in a new world in which he lives by himself. He than meets

Innovation in Agriculture Free Essays

Indian organizations have acquired a reputation for organizational and social innovation and strategies centered round new concepts of frugal innovation. It has been suggested that some of these developments reflect specific socio-economic and framework conditions peculiar to the Indian context. At the same time many Indian firms have yet to institute systems and procedures required for supporting technological, product and service innovations. We will write a custom essay sample on Innovation in Agriculture or any similar topic only for you Order Now The existence of formal RD departments/divisions, offers a ritualistic fig leaf for innovation practice. The absence of organizational support and a holistic innovation strategy coupled with an integrative perspective obscures or limits the development of a proactive innovation strategy. The paradox of Indian innovation suggests that the necessity of developing and managing the abundant supply of human resources in the country is central to its conceptualization and realization. These innovations get manifested mainly in two different patterns, one of which relates to the management of human resources within organizations, and the other to the creation of social enterprises for the development of human resources outside; the latter may also take the form of CSR initiatives by corporate organizations. One of the implications of the ‘abundant supply of human resources in the country’ is that Indian organizations have to adopt people-focused business strategies rather than the command structures cantered round the use, performance and incentivisation of human resources. This issue probably makes India different from Western countries and there is a big opportunity both for comparative research and best practice exchange. A second interesting implication of the above is that over the years there has been a phenomenal growth in the number of social enterprises in India, which are different from commercial enterprises in having ‘social development’ (rather than ‘profit-making’) as their main objective. For this reason they are likely to be perennially operating under resource constraints, which make it difficult for them to survive without innovations. The aim is to investigate innovative HR and other related strategies adopted by Indian commercial as well as social enterprises. Innovation is rarely a product of the internal resources of the firm alone. Relations with other organizations are likely to be crucial to the success f innovations. We also wish to explore how innovations in Indian firms are influenced by their relations with other organizations. Topics to be covered in the presentation will include (but are not restricted to) the following: * Principal types and characteristics of innovations in Indian firms * HR innovations in Indian firms * Innovations in Indian social enterprises Role of public bodies in supporting firms’ innovation * Organizational constraints and facilitators of innovation * Innovation in different types of industries (manufacturing/service, h i-tech/low-tech, small/medium/large, etc) * Innovative relationships with other organizations * Support for innovations from inter-organizational relationships * Sources, means and types of information and knowledge important for firms’ innovation * National and regional innovation systems * Costs, benefits and impacts of Innovations Please note that the deadline for paper submission is  2nd January 2012. How to cite Innovation in Agriculture, Papers

Mcdonalds Marketing Mix Essay Example For Students

Mcdonalds Marketing Mix Essay Marketing Mix The elements of the Marketing Mix refer to the tools that will be employed in the marketing efforts of a product, service or concept, to a particular targeted or segmented group. If the right Marketing Mix is used, it will aim all of the company’s efforts at satisfying it’s customers at a profit or other notable success. A typical Marketing Mix includes â€Å"The four P’s†, which are product, price, promotion, place and sometimes people. Since consumers are surrounded by the controllable variables of the Marketing Mix, a marketer/marketing team must pay particular attention to these variables when creating a marketing plan, before the implementation process. The ultimate goal in using a Marketing Mix is to, â€Å"create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy† (Mind Tools Ltd. 1995-2009). Some of the controllable variables associated with â€Å"Product† of the Marketing Mix are quality, product variety, size/portion, features, designs and any applicable warranties. The seller should be particularly concerned with what the potential customers needs are, and what particular features need to be included to accommodate the customers preferences. The seller may also concern itself with how their chosen product desi gn compares to the competitors as well as the production costs associated with the product/service. The controllable variables associated with the â€Å"price† are the product price, competitor’s price, discounts/allowances, payment period, and credit terms. Price is very vital in the marketing process since it generates income for the seller and the price has to be a value to the consumer otherwise they won’t buy it. A question that the seller will want to know the answers to associated with costs is primarily, what is the value of the product/service to the buyer and how the projected cost compares to competitors? Promotion† variables include sales promotion, advertising, sales force, direct marketing and public relations. The seller should be concerned with what type of promotion will be employed e. g. , billboards, television/radio, direct mail or the internet and when is the best time to promote the product/service. Controllable variables associated with the four P’s that represent â€Å"Place and People† are locations, transport of inv entories and demographics respectively. Other questions that need to be answered by the seller is, where customers will look for and find the seller’s product/service and who the potential customers will be? â€Å"The questions listed above are key; however they are just a subset of the detailed probing that may be required to optimize your marketing mix† (Mind Tools Ltd. , 1995-2009). â€Å"The four P’s represent the seller’s view of the marketing tools available for influencing buyers. † (Kotler Keller, 2009, p. 23). The breakdown of the how the four P’s work as a model for the Marketing Mix simplifies its purpose and objectives. Marketing Mix at McDonald’s Mc Donald’s is the largest retail restaurant chain in the world, its success is evident and it has been consistent over the past decades in providing products that its customers want, at a price they can afford, that is also conveniently accessible. Through marketing research efforts, Mc Donald’s has been successful at determining what menu items it will sell, and that its customers have significant choice in the products that they offer. McDonald’s focuses on the four P’s of the Marketing Mix e. g. Product, Price, Promotion and Place in their Marketing Strategy. McDonalds is an internationally well-known brand and that brings with it, certain expectations from the customers. McDonald’s recognizes branding as an effective marketing tool and a vital part of their marketing strategy. McDonald’s uses its brand effectively, and it is communicated through logos, color schemes, slogans, characters and other images . One it most notable characters is â€Å"Ronald McDonald†. The most notable feature of McDonald’s brand is the â€Å"M† logo, better known as the â€Å"Golden Arches†. .u379c232b77579bdbbea639e86187866f , .u379c232b77579bdbbea639e86187866f .postImageUrl , .u379c232b77579bdbbea639e86187866f .centered-text-area { min-height: 80px; position: relative; } .u379c232b77579bdbbea639e86187866f , .u379c232b77579bdbbea639e86187866f:hover , .u379c232b77579bdbbea639e86187866f:visited , .u379c232b77579bdbbea639e86187866f:active { border:0!important; } .u379c232b77579bdbbea639e86187866f .clearfix:after { content: ""; display: table; clear: both; } .u379c232b77579bdbbea639e86187866f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u379c232b77579bdbbea639e86187866f:active , .u379c232b77579bdbbea639e86187866f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u379c232b77579bdbbea639e86187866f .centered-text-area { width: 100%; position: relative ; } .u379c232b77579bdbbea639e86187866f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u379c232b77579bdbbea639e86187866f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u379c232b77579bdbbea639e86187866f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u379c232b77579bdbbea639e86187866f:hover .ctaButton { background-color: #34495E!important; } .u379c232b77579bdbbea639e86187866f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u379c232b77579bdbbea639e86187866f .u379c232b77579bdbbea639e86187866f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u379c232b77579bdbbea639e86187866f:after { content: ""; display: block; clear: both; } READ: Child Abuse EssayIn addition to television, radio, and newspaper, McDonald’s makes considerable use of billboards, print ads, and signage, as well as sponsoring sporting events ranging from Little League games to the Olympic Games. In addition, McDonald’s has used various marketing slogans in their advertising campaigns, e. g. , you deserve a break today, look for the golden arches, and I’m loving it. McDonald’s uses Market Research to find out what targeted or segmented groups they want; it looks at factors outside the company’s control such as changes in the economy or the law, and added reasons why people buy, such as image and enjoyme nt of the brand. Similarly, McDonald’s commercials are focused on the entire McDonald’s experience, not just the product and McDonald’s has never engaged in negative or comparative campaign of its competitors. McDonald’s uses demographic segmentation with age as a parameter and the main targeted segments are children, youth and young urban families. This is demonstrated through their â€Å"Happy Meals† that come with toys that range from hot wheels cars to several Walt Disney characters. The toys are usually current with what children are familiar with, whether it’s a cartoon character like â€Å"SpongeBob† or a character from a movie like â€Å"Shrek†. Special â€Å"Play Places† aimed at making McDonald’s a fun place to eat and also targeting young urban families that want a spend quality time with their children. Urban families can utilize the amenities, which include â€Å"Play Places† and have McDonald’s host their child’s birthday parties at a cost the consumer will distinguish as a value as well as a convenience. [McDonald’s strengthened its position through enhancements to its Global Children’s Marketing Guidelines, which have further integrated its system around a common set of principles for marketing to children. The ultimate goal is to further improve the strategic framework and guidance to the McDonald’s System to keep improving its performance in regard to responsible marketing practices for children] (McDonalds Corporation, 2009). The â€Å"price† must match the consumer’s idea of what the product is worth and also be considered to be a value for the price. McDonalds has adopted pricing and packaging strategies e. g. , happy meal, combo/value meal etc to increase overall sales volumes. To target teenagers, McDonald’s uses an aggressive pricing strategy. In addition, amenities that offer Wi-Fi are provided to attract teens/students. McDonald’ operates over 31,000 restaurants worldwide, employing more than 1. 5 million people in over 118 countries on six continents, which makes the â€Å"Place† element of the marketing mix efficiently covered. Understanding that a product’s life cycle runs from the launch of the product to when it goes in decline, Over the years, McDonald’s has consistently launched new products and has phased out the old ones which were at the end of their Product Life Cycle. The introduction is timed such that the new product does not cannibalize the product already in the maturity or growth stage. McDonald’s marketing research is also focused on showing what customers want. How a product is â€Å"promoted† is an important part of the marketing process and includes television/press which is considered â€Å"above-the-line advertising† and competitions, exhibitions and public relations, which is considered â€Å"below-the-line advertising†. A skillful promotional campaign combines several elements to produce an effective package. McDonald’s covers an additional element of the Marketing Mix in their marketing strategy, â€Å"People†. McDonald’s doesn’t just recognize the value of its customers; it also recognizes the value of its employees. McDonald’s continuously focuses efforts both â€Å"Internally as well as their external marketing efforts; which is integrated into the process of hiring, training and motivating its employees. This encourages employees to serve customers well and the end result is a happy customer which is the ultimate goal. McDonald’s implementation of the marketing strategies it employs is facilitated by their marketing officers internationally and used by marketing agencies with whom it works to communicate about McDonald’s products at country and regional levels. McDonald’s is perhaps the force it is because of the effective and efficient way it uses the essentials of the marketing mix; which refers to price, product, promotion, place—of course â€Å"people† are an integral part of the marketing mix. References Mind Tools Ltd. 1995-2009). The Marketing Mix and 4 Ps Understanding how to position your market offering. Retrieved on December 19, 2009 from http://www. mindtools. com/pages/article/newSTR_94. htm Kotler, P. , Keller, K. L. (2009). Marketing Management (13th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. McDonalds Corporation. (2009). Marketing Guidelines About McDonaldss. Retrieved on December 19, 2009, from http://www. aboutmcdonalds. com/mcd/cs r/report/nutrition_and_well-being/promotions. html